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As the Founder and Publisher of Money Map Press, I oversaw the creation of hundreds of multi-million dollar promotions. Most grossed $5...

Some years ago, I had the benefit of working as the Art Director of Rodale Press Books. At the time, Rodale was one of the Big Three...

I often find it helpful to compare what works and doesn’t work in a promo.  Or at least, what’s effective or non-effective. When you...